Buyer Folio App Design
BuyerFolio is an AI-driven real estate platform that simplifies property sales by connecting sellers with highly compatible buyers.
About Project
Tools
Adobe Illustrator, Adobe Photoshop, Figma, Notion
Project Type
B2C Real Estate Platform (Startup, Fully Remote)
My Role
BuyerFolio originally only supported home buyers. As the platform grew, user interviews and analytics revealed that sellers were trying to use the buyer interface and getting confused or dropping off.
I needed to:
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Understand sellers’ goals and mental models
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Create a dedicated seller-side experience that would reduce confusion and improve task success
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Seamlessly integrate this new side into the existing app architecture
UI/UX Designer
The Problem
For many homeowners—especially elderly sellers—the process of selling a property is overwhelming, inefficient, and difficult to manage independently. Traditional platforms often lack personalized buyer recommendations, and communication between sellers and potential co-buyers is fragmented and time-consuming. There is a clear need for a user-friendly, intelligent solution that helps sellers easily list their property, understand their progress, and connect with trustworthy, compatible buyers in a streamlined, guided experience.
Design Strategy
Design Strategy
To address the complex needs of elderly homeowners and streamline co-living arrangements, our team designed the BuyerFolio seller-side app with a human-centered, trust-driven, and AI-supported approach.
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Step-by-step onboarding for clarity and confidence
The onboarding experience was broken into simple, guided steps—welcoming users, explaining the platform, and gradually collecting property and personal information. This was crucial for reducing overwhelm, especially for older, less tech-savvy users. -
AI-powered matching to enhance compatibility
By integrating features like Folio Score and Home Score, the platform uses smart algorithms to recommend highly compatible co-buyers. These AI tools help sellers find better matches faster, increasing trust and reducing negotiation friction. -
Seller Dashboard for progress transparency
A centralized dashboard allows sellers to easily monitor where they are in the process—from profile completion to offer handling. Visual progress tracking and actionable prompts keep users engaged and informed. -
Trust-first design approach
The platform prioritizes safety and transparency with elements like verified user profiles, community agreements, and folio scores. These help sellers feel secure when interacting with potential co-buyers. -
Modular tools for negotiation and communication
Features like structured offer rooms, real-time messaging, and meeting scheduling allow sellers to negotiate, connect, and close deals directly within the platform—without needing third-party tools. -
Designed for scalability and future features
Every section—from filtering co-buyers to editing property info—was designed modularly to support future expansion, such as adding legal templates, financial planning tools, or neighborhood insights.
The Result
The redesigned seller side of BuyerFolio resulted in a clear, scalable, and user-friendly platform that empowers elderly homeowners to manage and share their property confidently. The app addresses functional and emotional user needs in the co-living and co-ownership space through thoughtful UX, AI integration, and clear workflows.
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Improved accessibility for elderly users with simplified onboarding, large-touch UI elements, and straightforward language.
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Increased seller confidence and control through a centralized dashboard, clear progress tracking, and transparent communication tools.
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Enhanced trust and decision-making via Folio Score, Home Score, and verified buyer profiles—building a more secure environment for shared home ownership.
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Faster, more compatible matches through AI-driven co-buyer recommendations based on lifestyle, timeline, and property details.
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Future-ready design with a modular structure that supports long-term expansion, such as legal tools, financial planning, and community feedback systems.
Simplifying Co-Living, One Seller At A Time
The BuyerFolio seller-side app design successfully addresses the needs of elderly homeowners by simplifying complex co-living processes through intuitive design, AI-powered buyer matching, and trust-focused features. This project demonstrates how thoughtful user experience and strategic functionality can transform a traditionally overwhelming process into one that feels approachable, secure, and empowering.
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