ABOUT
I am an Interactive, UI/UX, and Graphic designer. My mind and heart contribute to my designs. The former helps me rationalize my work, and the latter boosts my passion for design, which I seek purity and sustainability. My creations also focus on durability and recyclability. Form and function are the backbones of my designs. I promulgate a client-centered philosophy and deliver maximum aesthetic appeal in every project.
Experience
Product
Designer
Canature Processing Ltd.
• UI/UX Design: Led the redesign of the company website using Figma and Adobe XD, creating wireframes and high-fidelity prototypes that resulted in a 30% increase in user engagement and a 20% boost in conversion rates.
• User Behavior Analysis: Transformed behavioral analytics from customer data analysis and usability testing into actionable design improvements.
• Product Management: Designed cohesive marketing materials across various platforms using Adobe Creative Suite (Photoshop, Illustrator, InDesign), focusing on amplifying market visibility through brand values and identity, leading to an 18.6% growth in social media following, surpassing pet owners.
Interactive Designer and Brand Intern
Thrive Freeze Dry
• UI/UX Design: Utilized Figma and Adobe XD to create wireframes and interactive prototypes for the NutriBites website, enhancing usability by 25% and user engagement by 15%.
• Product Design: Developed user-friendly packaging for NutriBites, Ubites, and Hoopla products with Adobe Illustrator and Photoshop, increasing customer satisfaction by 17%.
• Digital Marketing Operations: Created engaging social media posts and Costco ads using Adobe Photoshop and InDesign, boosting online engagement and brand visibility by 20%.
Graphic Designer
Import National Inc.
• Product Design: Developed innovative packaging designs using Adobe Illustrator and Photoshop, enhancing product appeal and driving a 15.3% increase in quarterly sales.
• Web Development: Built and optimized a responsive company website using HTML5, CSS3, and JavaScript, leading to a 25.7% increase in site traffic and an improved user experience.
• Image Editing: Proficient in advanced Adobe Photoshop techniques, specializing in color correction and detail optimization to ensure visuals meet high commercial standards, significantly enhancing brand professionalism and market recognition.
UI/UX Designer
Buyer Folio
App Design
• Designed the onboarding process, including splash screens, user identity selection, property setup, and seller guidelines, focusing on a seamless and intuitive user experience.
• Collaborated with team members to troubleshoot design challenges and contributed to various app sections, ensuring a cohesive and polished final product.
• Organized and facilitated weekly Zoom meetings to track progress, resolve design issues, and align team efforts with project goals.
• Acted as the primary point of contact with the client during presentations, communicating design concepts, progress updates, and deliverables.
• Delivered a scalable, user-centric design solution that aligns with the client's mission of streamlining the property-selling process through AI-driven matchmaking.
• Led the design team for the app, providing overall design direction and managing task delegation to ensure consistency and quality across all app sections.
Eduction
M.S. Interactive Design
Northeastern University
B.S. Interior Design
The Art Institute of Vancouver